Vidholdify ("we", "us", "our") collects and uses personal information to operate the platform, generate AI avatar marketing videos, enhance user experience, and fulfil service requests. We comply with applicable privacy laws, including the Australian Privacy Principles and GDPR where relevant.
Data We Collect
- Identity & Contact Information: Name, email address, organisation (when provided).
- Content Inputs: Uploaded videos, audio files, images, scripts, prompts, preferences, and other content required to generate videos.
- Usage Data: IP address, device/browser details, session logs, activity data, and interaction history within the product.
- Cookies & Tracking Technologies: Used for analytics, authentication, and improving performance. See our Cookie Policy for details.
Purpose of Processing
We use personal data to:
- Provide, operate, and improve the Vidholdify video-generation service
- Authenticate and manage user accounts
- Process video generation requests
- Respond to support enquiries
- Personalise content, recommendations, and communication
- Monitor security, detect fraud, and prevent misuse
- Analyse usage to enhance product performance
Legal Basis (GDPR – where applicable)
For users in the EU/UK/EEA, our processing is based on:
- Consent: analytics, marketing, optional cookies
- Performance of a Contract: providing video generation and account services
- Legitimate Interests: service improvement, security, troubleshooting—balanced with user rights
Sharing & Disclosure
We do not sell personal data.
We may share data with:
- Service Providers: hosting, analytics, cloud storage, payment processors—strictly under contractual obligations
- Legal Authorities: where required by law
- Business Transfers: if Vidholdify undergoes a merger, acquisition, or similar event (with prior notice where required)
Data Retention
We retain personal data only as long as necessary to:
- Provide services
- Meet legal obligations
- Resolve disputes
- Maintain secure backups
Users may request deletion at any time.
Your Rights
Depending on your jurisdiction, you may:
- Access, correct, or delete your information
- Restrict or object to certain processing
- Withdraw consent for optional processing (e.g., marketing)
- Request a portable copy of your data
- Lodge a complaint with a data protection authority (for GDPR regions)
International Transfers
Your data may be stored or processed in countries outside your own.
Where GDPR applies, we use appropriate safeguards such as:
- Standard Contractual Clauses (SCCs)
- Equivalent protective measures
Changes to This Policy
We may update this Privacy Policy occasionally. Material changes will be posted here with an updated date.